According to CBS, some superbowl spots have gone for as much as $4 million for 30 seconds of an ad. With an audience expected to be more than 100 million people, it's the biggest thing on television. But advertisers know they also need digital, and they're going to great lengths to get it.
There are ads that ask viewers to vote on the endings (as Kyle pointed out in his blog for Lincoln), but there is also Coke ads.
Doritos was way ahead of the game. For the sixth year in a row, it's running a contest called Crash the Super Bowl, where people submit fully produced commercials. Out of some 3,000 entries, Doritos selected five finalists. People can vote for their favorites online. And they're pretty impressive. Go to this article and enjoy. I spent WAY too long viewing these ads, and loving it. Voting I think is "liking" on Facebook, though I see some liking on YouTube.
For a kick, check this out.
By the way, I'm watching House of Cards, a political drama adapted from a British show, and starring Kevin Spacey, Robin Wright, and others. David Fincher (known for The Social Network, Seven) directed the first two episodes. But what's new about House of Cards is that all 13 episodes are available at once — and they were financed by Netflix itself. The new Netflix produced show started today. If you have Netflix, this is a game-changer in TV series.
2 comments:
I loved all the Super Bowl commercials this year, I really think they added a lot of funny Marketing Tactics this year.
I really enjoyed the commercials this year as well. I noticed a different tone in the commercials this year. A lot of the commercials seemed to "sympathize" with the average American facing a troubled economy. I really liked the Dodge and Jeep commercials....they were simple, direct, and related well with the audience.
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