We’ve discussed in class how your behavior on social media can
determine what everyone else thinks of you. In this article the writer examines
the difference between the way Rihanna and Beyonce conduct their interaction
with fans using social media. He doing this will trying to see what it means about a future where everyone has a presence online of some sort, a future he believes we are barreling towards.
His examination shows how Rihanna uses Instragram and
Twitter to chronicle her daily activities with an unfiltered look of her life.
Rihanna takes photos of herself using her iPhone camera resulting in grainy, pixilated
quality phones. She also curses and has lashed out at anyone taking a jab at
her on Twitter.
Beyonce social media choices are Tumblr andTwitter. In
contrast to Rihanna, Beyonce only releases photos that look professionally done
and most of which looked staged. Some post have handwritten notes from Beyonce
written in swirling swoops. Everything
she presents to her fans is to show an image of upper-class. She doesn’t seem
to get as personal with her fans as Rihanna keep her fans at a distance.
Unlike some of the other stars, both Rihanna and Beyonce
have successfully used these social media outlets to present the persona they
want their fans to see. During this process both of them have also strengthen their
brands with the use of social media.
I think there are definitely advantages to using social
media for someone who wants to promote an image to the masses. Social media can
be a very powerful tool in creating an image you want to promote. It can also
do a lot of harm if you promote an image without keeping in mind that anyone on
these social media outlets can see that image including a potential employer and
if that image is not what they want to see. Rihanna and Beyonce are probably
making a lot of money by doing it right and keeping in mind the audience they
want to reach.
1 comment:
What's interesting about this is that media stars like these have to manage their fan base through social media and take jab at fans who dis them. I wonder if they have a staff that helps them, so they can have a life.
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