Wikipedia defines a "disruptive technology or disruptive innovation is an innovation that helps create a new market and value network,
and eventually goes on to disrupt an existing market and value network
(over a few years or decades), displacing an earlier technology. The
term is used in business and technology literature to describe
innovations that improve a product or service in ways that the market
does not expect, typically first by designing for a different set of
consumers in the new market and later by lowering prices in the existing
market."
Based on our readings (Disrupted Innovation and Autodesk case study), where they list a number of disrupted technologies, as well as examples I showed in class, comment on the readings or provide your own examples.
1 comment:
It is interesting how it seems as though "disruptive technologies" is continually a failure of the dominant company to redfine and adjust their mission to match the emerging technologies.
Samantha Meis
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