Monday, January 16, 2012

Disruptive Innovations

 Wikipedia defines a "disruptive technology or disruptive innovation is an innovation that helps create a new market and value network, and eventually goes on to disrupt an existing market and value network (over a few years or decades), displacing an earlier technology. The term is used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically first by designing for a different set of consumers in the new market and later by lowering prices in the existing market."

Based on our readings (Disrupted Innovation and Autodesk case study), where they list a number of disrupted technologies, as well as examples I showed in class, comment on the readings or provide your own examples.

1 comment:

Samantha Meis said...

It is interesting how it seems as though "disruptive technologies" is continually a failure of the dominant company to redfine and adjust their mission to match the emerging technologies.

Samantha Meis