
This chart speaks for itself. It shows the number of stories the Wall Street Journal published that were over 2,500 words from 2002 to 2011. Recall that I said that the WSJ did not win a pulitzer price in journalism for a few years, and this year won awards for commentary and criticism. Looking back at the Pulitzer Price for Investigative Journalism, WSJ won in 2004 and 2006 (and you can see in in the chart, that WSJ had many long form journalism until about 2007.
Dean Starkman of Columbia Journalism Review (CJR) created the chart and referenced it again today. (He used to work at the publication.) The Journal is not alone in this trend at the big papers, as CJR has also shown, but its numbers are the most startling.
Starkman points out that, Journalism prizes have no value for the public—zero—in and of themselves. Prizes do, however, offer bureaucratic and career incentives to the big, time-consuming, expensive, risky, agenda-setting work—especially investigations—that news organizations could very easily skip, and often do. The Pulitzers, being the most prestigious prize, by definition provide the greatest incentive.
According to Starkman, the WSJ has been shut out of the Pulitzers, this being now the sixth year running. What’s more, they weren’t among the finalists. That means none of the entries got beyond the juries, which are drawn from news organizations around the country, and didn’t even make it to the board. In fact, the last time it actually won one on the news side was in 2007, which, not coincidentally, was the year Murdoch made his bid for the paper.
When Starkman first published the chart, WSJ responded:
The number of words in an article has never been the barometer by which the quality of a publication or its value to readers should be measured. Every article is reported with unique facts and anecdotes that are needed to best tell the story. We consider those factors, while respecting our readers' busy lives, when determining the length of an article. Our very strong circulation numbers suggest that readers think we're doing a good job.All that said, if the editors thought there were 200 stories worth running at that length in 2002, it stands to reason that many of the 2011 stories were not better shorter. At least some longer, deeper, and more complex stories are either being shortened or left out entirely.
And what's most surprising to me [Alexis Madrigal] as a journalist who was working through the period of the Journal's greatest decline is that longform has always worked for the publications for which I've written. At both Wired and The Atlantic, our most successful stories in terms of impact or audience size have almost always been the deep, definitive ones that get shared all over the Internet.Starkman suggests that Rupert Murdoch simply wanted to reduce the number of long stories.
Read more, including the Starkman article. What do you think?